OYO, a prominent Indian hospitality chain, has recently updated its check-in policy concerning unmarried couples, initiating changes in Meerut, Uttar Pradesh. Under the revised guidelines, all couples are now required to present valid proof of their relationship during check-in, applicable to both online and offline bookings. This policy grants partner hotels the discretion to decline bookings from unmarried couples based on local social norms and their judgment.
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| OYO Updates Policy for Unmarried Couples |
The decision to implement this policy stems from feedback received from civil society groups, particularly in Meerut, urging action on this matter. OYO has acknowledged similar petitions from residents in other cities requesting the disallowance of unmarried couples at their hotels. Pawas Sharma, Region Head of OYO North India, stated, "OYO is committed to maintaining safe and responsible hospitality practices. While we respect individual freedoms and personal liberty, we also recognize our responsibility to collaborate with law enforcement and civil society groups in the specific regions where we operate."
This initiative is part of OYO's broader program to reshape outdated perceptions and position itself as a brand offering a safe experience for families, students, business travelers, religious groups, and solo travelers. The program also aims to promote longer stays and repeat bookings, ultimately strengthening customer trust and loyalty.
It's important to note that this policy change does not constitute a blanket ban on unmarried couples across all OYO properties. Instead, it empowers individual partner hotels to make decisions based on local sensibilities and their discretion. OYO has instructed its partner hotels in Meerut to implement this policy immediately and may consider extending it to other cities based on feedback and effectiveness.
In addition to policy changes, OYO has initiated pan-India efforts, such as joint seminars with police and hotel partners on safe hospitality, blacklisting hotels involved in immoral activities, and taking action against unauthorized hotels using the OYO brand.
This development has garnered significant media attention, with various outlets reporting on the implications for unmarried couples seeking accommodation at OYO properties. While some reports suggest a complete ban, it's crucial to understand that the policy allows for discretion at the hotel level, reflecting local societal norms and feedback from the community.
As the situation evolves, OYO plans to review the policy's impact periodically and may adjust its approach based on feedback from both customers and partners. Travelers are advised to check the specific policies of individual OYO partner hotels in their desired location before making reservations, especially if they are unmarried couples, to ensure compliance with the new guidelines.
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